Taiwan is fast becoming a global leader in sports, wellness, and fitness innovation, powered by its world-class manufacturing and ICT expertise. The nation’s wellness sector alone hit USD 15.22 billion in 2024 and is forecast to climb to USD 20.70 billion by 2033. Similarly, the global sports equipment industry is on track to expand from USD 332.6 billion in 2022 to USD 625.4 billion by 2032.
As part of this growth story, Taiwan Excellence is calling for proposals under its “Go Healthy” campaign. At stake are three cash awards of USD 30,000 each, given to projects that push the boundaries of fitness and wellness. The top six teams will also enjoy an exclusive “Go Healthy Tour” of Taiwan—featuring product demos, site visits, and networking with health-tech leaders.
Innovation Meets Opportunity
The campaign highlights Taiwan’s ability to blend science, design, and athletic ambition into industry-defining solutions. From elite badminton rackets and military-grade wetsuits to AI-powered fitness systems, Taiwanese brands are redefining performance and lifestyle.
Victor: A Tribute to Badminton Legend Tai Tzu Ying
Victor’s TK-TTY Ultima A racket headlines the “YINGcredible – TAI TZU YING Tribute Collection.” It combines PYROFIL carbon fiber composites from Japan, Hard Cored Technology developed for helicopters, and the FREE CORE ergonomic handle system. The result: superior stability, shock absorption, and smoother swings. The collection extends into shoes, apparel, and bags, giving athletes and fans a way to embrace Tai’s legacy.
AROPEC: Tactical Precision in Aquatic Gear
AROPEC introduces a military fullsuit designed for tactical and professional use. Built with 3mm/5mm thermal flexibility, Supratex abrasion resistance, and SRP-reinforced pads, it’s engineered for durability and comfort in challenging aquatic conditions. Utility pouches and semi-dry cuffs on premium models enhance functionality for demanding missions.
Matrix by JHONSON: Smart Strength Training
JHONSON Health Tech’s Matrix series redefines gym workouts with its Intelligent Training Console. Featuring RFID login, virtual coaching, and the E-lifting program, it makes strength training intuitive, especially for beginners. Trainers benefit from progress tracking, while users get personalized, data-driven routines that maximize results.
Shaping the Future of Fitness
Together, Victor, AROPEC, Matrix by JHONSON, and Taiwan Excellence’s “Go Healthy” campaign showcase how innovation, tactical design, and human-first thinking can empower people to move better and live healthier.
