Emirates Holding Group Dubai, in collaboration with MOVe (Moda Orama Ventures Pvt. Ltd.), proudly unveils “Eternal Runway”, the signature fashion showcase under the Emirates Luxury Show banner. The grand debut will be staged on July 4, 2025, at Marriott Al Jaddaf, Dubai, marking a milestone in global fashion partnerships between India and the Middle East.
A Global Fashion Gateway
Eternal Runway is designed as a bridge between international and Indian design talent, offering a powerful platform for celebrity designers, emerging creators, and luxury brands. Conceptualized by MOVe, the show aims to connect buyers, influencers, and industry leaders from across the GCC and beyond, establishing Dubai as a global fashion hub.
- Confirmed Designers: Celebrity names like Ken Ferns, Shavan Kumar, and Sam (Mirror of Magazine) will headline with exclusive collections.
- Celebrity Showstoppers: Notable personalities including Terence Lewis, Shibani Kashyap, Eijaz Khan, Shweta Sharda, Nehal Chudasama, Nyra Banerjee, Meghana Naidu, Ritu Shivpuri, and Shawar Ali are slated to walk the runway.
- Show Director: Shakir Shaikh, acclaimed for his direction at leading fashion weeks, will lead the showcase.
Beyond Dubai: A Touring Phenomenon
Following its Dubai debut, Eternal Runway will embark on an international journey:
- Middle East Tour: Oman (Oct 2025), Saudi (Feb 2026), Bahrain (May 2026), Qatar (Nov 2026), Kuwait (Mar 2027), Jordan (Jul 2027).
- Europe Tour: Cannes (Feb 2026), Milan (Feb 2027).
This multi-country tour cements Eternal Runway as a global fashion IP, showcasing timeless design, culture, and innovation.
Building the Future of Fashion
Alongside the showcase, Emirates Holding & MOVe will launch a Model Training & Grooming Academy in Dubai, designed to nurture aspiring talent and raise professional standards in the regional fashion industry.
Leadership Speaks
- Hanif Shaikh, Chairman, Emirates Holding Group: “Eternal Runway is a celebration of creativity, culture, and commerce—an opportunity to spotlight global designers alongside India’s rising stars.”
- Sudhir Padiyar, Founder, MOVe: “This launch is a dream realized. With the support of Rose Merc Ltd. and Emirates Holding, we are opening international doors for Indian fashion talent.”
- Vaishali Parkar Kumar, Rose Merc Ltd.: “We are crafting timeless IPs that resonate with sophistication, innovation, and cultural identity.”
Emirates Real Estate Awards 2025
On the same evening, Emirates Holding Group and Rose Merc Ltd. will also host the Emirates Real Estate Awards 2025, recognizing excellence in real estate across India and Dubai.
- Categories include: Developer of the Year, Best Projects, Green Development, Women in Real Estate Leadership, and more.
- Title Sponsor: J Prime Buildcon (Mumbai).
- Powered by: Emperia by Dhiraj Manjeri (Mumbai).
- The evening will seamlessly blend real estate prestige with a celebrity fashion show.
Press Conference & Royal Recognition
The official press conference and model auditions were successfully hosted on May 25, 2025, at The Agenda, Media City, supported by Sherif Thomas, Fashion Factor, and Elena Postachi.
H.H. Sheikha Aisha bint Saud Al Qasimi graced the occasion and praised the initiative. She will also be an honored chief guest at the main event in Dubai.
Official Website: www.emiratesluxuryhub.com
