Shringar House of Mangalsutra Ltd, India’s most iconic name in mangalsutra craftsmanship, proudly introduced the “24K SHUDDH” Collection at the India International Jewellery Show (IIJS) 2025. This landmark debut marks India’s first-ever BIS HUID hallmarked mangalsutra line crafted entirely in 24 Karat gold, redefining purity-focused jewellery for the modern era.
Each design, crafted in 995 finesse with BIS-certified hallmarking, bridges the sacred symbolism of the mangalsutra with the value of pure investment gold. The collection was launched to great acclaim and attended by industry leaders including Mr. Sachin Jain (World Gold Council), Mr. Rajesh Rokde (GJC), Mr. Sabyasachi Ray (GJEPC), Mr. Rajesh Kalyanaraman (Kalyan Jewellers), Mr. Varghese Jos Alukka (Jos Alukkas), Dr. Saurabh Gadgil (PNG Jewellers), and other distinguished dignitaries.
This innovative step marks a historic chapter for mangalsutras—transforming them into jewellery that blends emotion, purity, and legacy. Tailored for today’s woman, the 24K SHUDDH collection embodies eternal love while holding unmatched financial and symbolic worth.
Purity Meets Legacy
Every piece in the collection is HUID hallmarked, offering BIS-certified assurance of authenticity. “We are proud to launch a 995 purity, 24K hallmarked mangalsutra that blends tradition with investment value,” said Mr. Chetan Thadeshwar, Chairman & MD, Shringar House of Mangalsutra Ltd.
Mr. Sachin Jain (WGC) added, “Unlike lower karats, 24K gold radiates natural brilliance and uncompromised purity. This launch elevates trust and beauty for Indian consumers.”
Industry leaders praised the innovation as a bold move that aligns with evolving consumer expectations. Dr. Saurabh Gadgil (PNG Jewellers) highlighted the synergy between Shringar’s mangalsutra expertise and India’s deep emotional connection to gold. Mr. Varghese Jos Alukka (Jos Alukkas) and Mr. Ashish Pethe (WHP Jewellers) hailed the collection as a unique offering for India’s bridal and festive markets.
Defining the Future of Gold Jewellery
Mr. Viraj Thadeshwar, CEO of Shringar House of Mangalsutra Ltd, noted, “With the 24K SHUDDH Collection, we’ve redefined the mangalsutra as a jewel of both emotional resonance and investment-grade purity. This innovation resonates with the modern Indian woman’s values.”
As the festive and wedding seasons approach, the 24K SHUDDH Collection is being welcomed as a game-changing introduction—uniting devotion, heritage, and asset value.
About Shringar House of Mangalsutra Ltd
Shringar House of Mangalsutra Ltd is India’s leading mangalsutra specialist and a pioneer in gold jewellery manufacturing. With a legacy rooted in blending cultural tradition with modern innovation, Shringar continues to set benchmarks in purity, craftsmanship, and customer trust.
Media Contact:
Hitesh Khandelwal
Vice President – Marketing
Shringar House of Mangalsutra Ltd
hitesh@shringar.ms
