Fydo has entered the market as India’s most advanced smart loyalty platform, designed to transform how retailers engage with customers. It claims to improve retention rates by up to 10x, creating a buzz among businesses nationwide. Supported by Microsoft and NASSCOM, this Made in India platform caters to both small-town stores and large urban retailers, converting one-time buyers into loyal customers while driving revenue growth in a competitive retail sector.
Launched in October 2020 by Satyajeet Patnayak and Dharam Chand Patnaik, Fydo began as a deals and discovery app but pivoted to loyalty services after extensive retailer feedback. With the loyalty program industry in India growing at 18.3% annually and projected to hit US$3.58 billion by year-end, Fydo is well-timed. Using AI-driven insights, the platform offers personalized rewards, cashback, and exclusive deals. As CEO Satyajeet Patnayak explains, “We are not just creating loyalty programs; we are building emotional connections that deliver real results.” Post-pandemic, Fydo has helped retailers increase repeat purchases by 30% while reducing churn to under 5%.
Fydo’s biggest edge lies in its simplicity and tech-driven design, built for India’s diverse retail market. Retailers can quickly integrate via mobile apps on Google Play and Apple App Store. It offers SMEs features like real-time analytics, customizable campaigns, and instant redemptions—particularly empowering smaller businesses in Odisha, where Fydo is headquartered. By enabling data-driven relationships, Fydo levels the playing field against e-commerce giants.
With loyalty trends in 2025 focusing on AI personalization and sustainability, Fydo stays ahead with updates like its April 2025 Partner app, giving merchants smarter tools and predictive insights. According to a leading clothing chain, “Fydo has transformed how we connect with customers. Its AI-driven insights doubled repeat business in months—it feels like a loyalty superpower.”
By showcasing at events like Slush (Finland) and GITEX Dubai, Fydo is shaping the future of India’s retail industry. Plans include global expansion and blockchain integration for secure reward systems.
Retailers are encouraged to download the Fydo Partner App to join India’s loyalty revolution. As Fydo gains momentum, one message is clear: in modern retail, customer loyalty is not just a metric—it is the foundation of long-term success.
For more information, visit: Fydo – India’s Trusted Customer Loyalty & Rewards Platform
